AI Content Creation: Pros & Cons of Using AI For Your Content Marketing

By now, you’ve probably heard countless articles and opinions on AI. Whether you’re a proponent of this powerful medium, or are more weary about it, one thing is certain – it’s here to stay.

In an age where digital content is king, businesses across varying industries need to find innovative ways to engage, inform, and convert their target audiences to keep up with their competition. The introduction of AI into the content creation process to help companies gain a competitive edge has sparked both excitement and skepticism – both for good reason.

We’ll explore the pros and cons of utilizing AI for your content marketing efforts, shedding light on the benefits and drawbacks of this new and ever-evolving technology.

What is AI in Content Marketing?

From self-driving cars to virtual assistants and chats, AI can be applied to numerous different industries, and content marketing is no exception. The use of AI in content marketing encompasses the tools and techniques to automate, enhance, and optimize various aspects of the content creation process.

AI content generators use algorithms and machine learning to produce human language patterns, allowing them to create coherent and relevant content. These AI tools can be used in a variety of ways in the content creation process, including:

Idea generation

AI algorithms excel at analyzing data and identifying trends, enabling them to suggest creative ideas for content.

Outlining

AI content creation tools can assist by creating detailed outlines based on predefined parameters and goals.

Proofreading

Improving your content’s overall tone, style, and readability can be a quicker and more seamless process with AI proofreading tools.

Language translation

AI can help with language translation, enabling content marketers to adapt their content for international audiences.

Personalization

Content personalization is made easier with AI’s ability to quickly analyze user behavior and preferences.

Pros of AI Content Creation

There are some compelling benefits to utilizing AI in your content creation process. The most notable benefits are time savings, scaling content creation, diversifying content, and personalizing content.

Saves time

AI tools can save you hours of brainstorming and outlining. With some simple prompts, you can have a near limitless pool of ideas to pull from, and have those ideas easily outlined for you as a starting point.

Scalability

Thanks to the time savings afforded by AI tools, you can easily scale your content creation to keep up with competitors and remain as a thought-leader in your industry.

Diversify your content

AI tools help you adapt content for different mediums, like social media, ad copy, blogs, and articles. It can also help create different variations of content, which can be useful for A/B testing.

Personalize content

Along with diversifying content, AI content creation tools can easily personalize your content depending on your target audience. More personalized content in your marketing strategy can enhance user engagement and drive conversions.

Creating accessible content

AI-powered translation tools can quickly translate content into multiple languages. There are also AI tools that can generate text to speech, produce text descriptions for images, and make your content easier to understand.

Cons of AI Content Creation

While AI tools can certainly offer significant advantages in content marketing, there are several drawbacks and challenges users should be aware of.

Quality control

AI-generated content may not always meet your company’s quality standards. It can produce grammatical errors, factual inaccuracies, or content that is irrelevant or inappropriate. Human oversight is often required to ensure the accuracy and appropriateness of AI-generated content.

SEO challenges

Content created with AI tools might not align with SEO best practices. It could lack keyword research, optimization, and semantic understanding to rank well within search engines.

Consistency

Depending on your input or parameters, AI-generated content can vary in consistency. This can make it difficult to build and maintain a consistent brand voice.

Diminished authenticity

As AI becomes more popular, having an authentic voice and content created by real individuals will become even more important. If it’s apparent your content is created using AI, it could weaken the trust and authenticity of your brand in your audience’s eyes.

Inability to understand complex topics

AI tools might struggle with understanding and effectively conveying complex or nuanced topics, which could then negatively impact the credibility of your content.

Traffic Potential of Article Ideas

While AI can help produce a plethora of potential article ideas, not all of them will have the potential traffic and search volume behind them to warrant a blog being written on that topic. Keyword research should always be done to ensure the topic is worth the time investment.

Qualities of a Reliable AI Content Generator

While every company and team will have a different list of needs and wants for an AI content creation tool, there are some universal boxes yours should tick. If you’re looking to incorporate an AI content generator into your marketing strategy, there are some qualities you should consider.

Learning curve

For your team to effectively and efficiently use your AI tools, they should be easy to learn. Picking an AI content generator that has an easy user interface will go a long way in making it easy for users.

Quality of content

The quality that’s produced by your AI tools should be top notch and meet your company’s standards. The final version it produces should be free of errors, well-structured, and have some level of creativity rather than a robotic output.

Customizability

Choosing a tool that lets you fine tune the output to match your brand identity and voice will speed up your content creation process and make it more consistent.

Pricing

Every team and company has a budget they’re wanting to stay within. The AI tools you select should meet the expectations above while falling in line with your overall budget.

Before committing to an AI content generator, you should see if any of them offer free trials to ensure they tick all the boxes above and any specific requirements you have for your company.

Top 5 AI Tools to Help With Your Content Creation

There are numerous AI tools available, the list below just being some of our recommended ones. We encourage you to do your own research to ensure the tools you select are a good fit for your company and content creation needs.

Grammarly

Grammarly is known for its power in proofreading and refinement, but this tool also empowers users to improve the clarity of their content. A standout feature is its flexibility, allowing users to customize their writing style and tone, ensuring adherence with your brand voice.

Wordtune

Specializing in refining writing by offering insights into vocabulary, clarity, and tone, Wordtune goes beyond basic suggestions. It acts as a mentor, guiding users to create content that resonates with precision and impact.

Lately

Lately is a dedicated tool for crafting content that captures attention across digital platforms. Specifically designed for social media content creation, this tool transforms videos, blogs, and other long-form content into engaging social media posts.

CopyAI

As the name might suggest, this tool is primarily geared towards copywriting. CopyAI can create marketing copy for use in social media, emails, ads, and blogs, and excels at staying true to your brand identity and voice.

ChatGPT

This is probably the most widely publicized AI tool out there, and for good reason. It can create human-like text and has been used for a wide range of content creation tasks, including ideation, outlining, and feedback.

How to Use AI in Your Content Marketing Strategy

To be sure, there are many ways in which you can incorporate AI in your content marketing strategy. What’s right for your company might look different to another.

In general, we recommend the following ways to include AI tools in your content marketing to help streamline your process, save time, and still produce high-quality results.

Ideation

There are free tools out there like ChatGPT that can give you endless ideas of what topics to write about, or what kinds of content to produce.

Take these ideas and run them by your team, or if it’s a blog topic, run it through an SEO tool like Ahrefs Keyword Explorer to ensure it has actual keyword value and is worth investing time into.

Outlining and drafting

AI tools can assist you in the next content step by producing an outline – or even a draft – for you as a starting point. People on your team can then take this outline and refine it to have a human element and ensure it fits with your company’s voice.

Editing

Utilizing AI editing tools like Grammarly helps ensure that your content adheres to your brand’s style guide. These tools not only identify grammatical errors but also maintain consistency with your company’s voice and writing style.

A/B testing

AI tools can play a role in easier and more efficient A/B testing. By leveraging AI for A/B testing, you can optimize content elements such as headlines, images, and calls-to-action, ensuring that your content is not only engaging but also tailored to your audience’s preferences.

Using AI For Your Content Creation

While AI content generation tools can boost productivity, it’s important not to rely too heavily on this technology. While there are certainly positives to incorporating these tools into your strategic planning, there’s still no replacement for human thought and oversight.

Striking the right balance between AI content generation tools and human-driven thoughts and initiatives will help you create a successful and engaging content marketing strategy.

If you’re trying to navigate the ever-changing landscape of AI-driven business applications, trust the experts that work with and test these tools every day. At Jack & Bean, we have years of experience in content marketing and automation to help companies achieve success. Contact us today to learn how we can help you grow your business.