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Our ranking of the top 10 content marketing agencies will help you in your search for the right fit for your business.
The last couple of years have posed significant challenges to businesses in nearly every industry. Marketing strategies that led to massive success in 2019 might not work in 2023. It’s imperative companies have the tools and skill sets to quickly pivot if their content strategy isn’t delivering results.
To gain an edge on their competition, some companies have hired content marketing agencies to take them to the next level, and to navigate an ever-changing digital landscape.
This can be beneficial in a number of ways; you have industry professionals guiding your strategy, an experienced team of writers to develop quality content, and as a result, more qualified traffic visiting your website.
If you’re interested in working with a content marketing agency, we’ve laid out our top picks for you in hopes of making the process of finding the right one for your organization easier.
What is a Content Marketing Agency?
A content marketing agency is more niche than a general marketing agency. As the name implies, these types of agencies are focused on producing quality content for their clients. This can include web page copy, writing for print, blogging, keyword research, and more.
When it comes to the content marketing agencies out there today, there’s a lot to choose from. Where do you even start your research? To help get you started, we’ve put together our ranking of the top 10 marketing agencies in 2023 and factors you should take into consideration when choosing which one is right for your company.
The Top 10 Content Marketing Agencies
10. Volume Nine
- Denver, CO
Rounding out our top 10 list is Volume Nine that specializes in SEO, content, and social media. With over a decade of experience, Volume Nine knows how to craft compelling stories to drive traffic to their clients’ websites.
“They were great at managing our expectations and the timeline. Amazing communicators that really went above and beyond to make sure we understood the changes we needed to make and the why behind it.” – Director of Marketing, VisitBrek via Clutch
9. Sagapixel
- Cherry Hill, NJ
Sagapixel is a full-service digital marketing agency that specializes in SEO, web design, and PPC. Their industry specialties are healthcare providers and law firms, but they also have extensive experience in a variety of other industries as well.
“Sagapixel’s project management is excellent. They’re very fast. They’re all very communicative and get back to me right away. There’s always respect and dignity. In a way you’d want them to, they take control in the sense you see their experience.” Owner, Exclusive Dog Training via Clutch
8. S&G Content Marketing
- Miami, FL
Short for Stunt and Gimmicks, S&G Content Marketing is an award-winning agency dedicated to helping their clients communicate with their audience through engaging content. They believe that no industry has to be boring, and that marketing trends can come and go, but great content is always great.
“S&G really does listen. Thinking of times when it didn’t work with other agencies, it was because they didn’t get the message. Meanwhile, S&G helps us get into this groove where I can be hands-off after the learning curve, which s such a blessing.” – Director of Brand & Content Marketing, Braavo via Clutch
7. Siege Media
- Austin, TX
Siege Media is dedicated to providing a strong ROI to their clients through their SEO-focused content marketing strategies. They emphasize the bottom line and deliver results through their services including content creation, SEO, link building, and graphic design.
“The content Siege Media produced is the highest quality content I’ve ever seen from an agency. They were on par with the best content I’ve received from any freelancer.” Managing Editor, Saas Blog via Clutch
6. Content Powered
- Ventura, CA
Content Powered’s differentiating factor is their fully-managed blog content service, handling as many aspects of the content creation process as they can. The team at Content Powered treats your blog like their own, and has a strict hiring process for their writers to ensure the top quality results.
“The blog posts Content Powered created have raised awareness about my company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they’re also proactive, professional, and smart, and their outputs are well-thought-out and perfect.” Matt Earle via Clutch
5. Eucalypt Media
- Ponte Vedra Beach, Florida
Along with their content marketing services, Eucalypt Media also offers high-quality and results-driven PR and SEO services to their clients. Through their close collaboration with their clients, they’re able to deliver “big agency” results without feeling like one.
“They are really able to understand what we’re trying to communicate and our tone of voice. From day one, it’s felt like they’ve truly been part of our team for years.” – Director of Product Marketing, Internet Platform via Clutch
4. WebFX
- Harrisburg, PA
WebFX is more than just a content marketing agency, they are a full digital marketing agency that offers SEO and content services along with Ecommerce marketing services and UX web design. They create custom strategies based on their clients’ industry, needs, and goals.
“I am impressed with the depth of visibility we have into focus areas and timeline so we set the right expectations together. This is something we really were looking for when choosing an SEO agency and so far it’s been exactly on target.” – Corporate Service via WebFx’s website
3. Fractl
- Louisville, Kentucky
Fractl leverages technical SEO, content, and PR strategies to increase their clients’ organic search rankings and traffic. Their focus is on newsworthy content that can naturally result in media mentions, traffic, and backlinks.
“Fractl has worked with us to put together content targeting high-authority publications for the purpose of securing awareness, links, and coverage. Through the delivery of relevant content, we have seen placements on industry publications, as well as national publications including Forbes.” – Stephen Panico at Buzzstream
2. Brafton
- Boston, Massachusetts
Brafton is a powerhouse of a content marketing agency with different offices around the world. This gives them a number of experience in a variety of different industries and services provided. They’ve also been in the industry for more than a decade, so they have a vast amount of knowledge and experience to draw from.
“They’ve truly opened our eyes to the way that we accomplish our process, which is why we’ve decided to work with them on our new project. They really understand our brand and messaging, and they can quickly and decisively put out content that says a lot by saying very little.” -Associate Retail Marketing Manager, Hatfield via Clutch
1. Jack & Bean
- Phoenix, Arizona
While this is our article, we think we’d be remiss to not put ourselves as #1. If we don’t think we’re the best content marketing agency out there, then we’re doing something wrong.
Our focus as an agency is SEO and content creation to help our clients reach the coveted top on search engines. Our attention to detail and boutique approach ensures our clients get a white-glove and collaborative approach to help them grow their business.
“Jack & Bean does marketing/content creation for our software development company. The thing I appreciate the most is their personal approach and dedication to truly understanding our company and the industry we work in. This has made them feel like a member of our own team and what they bring to the table is fantastic.” Alex Ross via Google
How to Find the Right Content Marketing Agency
Not all content marketing agencies are the same. The agency that’s the perfect fit for your company will probably differ from what works best for another organization.
As such, it’s important to do your due diligence to find the agency for your business. You’re investing in your company by hiring a content marketing agency, so you’ll want to ensure they can deliver on results, are easy and enjoyable to work with, and have a solid strategy proposal to help take your business to new heights.
Below are some additional key considerations you should analyze when searching for your content marketing agency.
Determine If They Have a Niche Industry and Focus
Is your business in the construction industry? A dental practice? Or maybe you’re within the government sector?
Whatever industry you’re in, there’s a good chance there’s a content marketing agency out there that specializes in it, and is already intimately familiar with your industry.
This is useful for a number of reasons. They are already familiar with your industry, so they’ll already have a leg up on creating content for you. There will be less time researching your industry and more time diving into content creation.
They’ll already know what works for other clients in their industry and will be able to piggyback off of past success for your company.
Research Their Reputation
As with any investment, you’ll want to ensure the company you’re hiring has a glowing reputation and a proven track record of delivering results. To start researching their reputation, you can look at places like Google and read the reviews there. You might also have luck looking on places like Yelp, Clutch, or business-specific directories.
Word of mouth referrals also go a long way in finding a reputable content marketing agency. Ask your colleagues and peers if there’s an agency they’ve worked with personally or have heard good things about.
Software and Platform Specialties
This consideration depends on what you’re hiring an agency to help with, but some agencies specialize in certain software and platforms. For example, some are more familiar with WordPress while others are well-versed in HubSpot.
Finding a content marketing agency that’s already familiar with your software and tools will help you hit the ground running. There will be a shorter learning curve for the agency if they’re already working within your tools with other clients.
Location, Location, Location
While this isn’t important to every company in our more remote post-COVID world, some businesses still value working with a local company. Clients can find immense benefit out of a face-to-face lunch meeting with their content marketing agency.
This is something to determine whether or not your company would find value in working with a local agency. If it is, definitely add it to your list of considerations and make special note where they are located in relation to your headquarters.
Figure Out Your Budget
Perhaps one of the most important factors that go into determining which marketing content agency is right for you is the budget you’ve allocated for one.
With most things in life, there are different price ranges for almost every service and product. Content marketing agencies are no exception to this. Most content marketing agencies also have different levels of packages, so be sure to inquire about the differing levels of support they offer.
Finding the perfect mix of cost-effectiveness and value is what we all hope to find, but be sure to not skimp on your selection. When it comes to the future of your business, you’ll want to feel confident in who you select as your content agency partner.
Content Marketing Agencies to Grow Your Business
Selecting a content marketing agency for your company is no small decision. It’s an investment in your growth and future as an organization.
While it might be overwhelming to find the content marketing agency right for you, rest assured there are many qualified ones out there. Any agency on this list is well equipped to help take your business to the next level. It’s up to you to determine which one is the right fit for your specific needs.At Jack & Bean, we provide free consultations to see if we’d be a good fit for your content creation needs. Click here to request your custom proposal and see how we can grow your business.