Auditing on-page SEO
On-page SEO is the direct optimization of a website in order to improve search engine rankings. In other words, on-page SEO is what you can affect directly on your website to improve SEO. It is also sometimes called on-site SEO, a less popular term that we find helps a bit with context.
On-page SEO by definition encompasses technical SEO, keyword optimization, and even content creation for the purposes of improving SERP rankings.
Although comprehensive in its analysis, our SEO audit primarily focuses on the technical aspects (links, performance, etc.), which we consider to be the foundation of your website’s ability to rank organically.
Even the best website content can be disregarded by or even intentionally hidden from search engines. Ensuring your site’s technical SEO foundation is optimized for maximum exposure to and approval by Google is paramount to excelling organically.
Content Quality and Quantity for SEO
In addition to technical aspects, we also consider more contextual components such as quality and quantity of content, which affect SERP rankings, too.
Once your website’s technical foundation is optimized (and maintained) you can shift your focus, if desired, towards content creation. This shift can help your website continue ranking higher and for more keywords, and in turn grow your organic traffic and business online. This would be informed content publication on your own website, such as blogs and expanding/improving existing pages. We offer a range of services to assist with this, from keyword research and content briefs to full-scale content marketing campaigns.
Auditing off-page SEO
Off-page SEO is simply all external promotion of a website with the intent of improving its search engine rankings. The most notable form of off-page SEO is quality backlink building. Measuring these links and their authority is paramount to understanding your domain’s own profile and authority.
Our SEO audit will crawl and list all of the sites linking to your website, the types of links, the strength of them, and other factors. We will provide context for the status quo and how we recommend improving this should you have interest in off-page SEO.
For context, backlinks are simply links from other websites to your website. Backlinks are Google’s strongest indicator of content quality at scale. Because of this, Google also weights the quality of the domains linking to your website as well.
For example, a single authoritative backlink from the New York Times will produce much greater rankings than 100 backlinks from low domain rating (DR) or unknown websites.
The significance of the page on the website linked to you matters as well. Being on the homepage versus buried in an ancient blog post makes a massive difference.
Link order on the web page itself also matters. Being closer to the top of the page is weighted much higher than being in the footer.
There are plenty of other factors such as the link type, anchor text, and more that Google considers in the quality of a backlink, but the point is you want lots of them and you want them to be high-quality.
The best way to build authoritative links to your website is to write and promote high quality, link-worthy content.
At Jack & Bean, we provide quality content writing, guest blogging and backlink outreach as part of our SEO packages.