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PPC and Paid Online Advertising

Paid advertising is the primary digital marketing solution to immediately drive new or existing contacts to your website, converting leads and/or sales by putting your product or service in front of new audiences. We manage ad buys for our clients on popular digital channels, namely Google Ads, Facebook Ads and Yelp Ads.

An aggressive yet sustainable pay per click (PPC) campaign can help you drive additional business and accelerate your online growth. We focus on maximizing your ROI through frequent optimization of your keyword and demographic targeting, and highly attentive management and allocation of your advertising budget between high engagement opportunities such as search, social proof and remarketing.

As a Google Partner, we serve clients’ campaigns on multiple Google Ads channels: search network, display network, Google Shopping, video, and retargeting. In addition to providing you with access to Google’s suite of tools to track and monitor your campaign, we also provide a custom dashboard, phone tracking and conversion optimization to ensure we take every opportunity to ensure your ad budget is spent wisely.
If you’re looking to reach a particular audience, Facebook’s news feeds are the place to be. With 2.3 billion monthly active users and a suite of audience targeting that allows you to place your message when and where your customers are paying attention, it behooves any business to consider how a Facebook campaign might fit into their overall marketing strategy.
Don’t send your highly valued prospects to your homepage. Whether you’re driving leads through free content or paid advertising, it’s important to make sure users take the next action that you want them to take when they land on your website. Do so with a well-designed and purposeful landing page managed by Jack & Bean.