Researched Keywords for Organic Traffic Blog
The COVID-19 pandemic in particular had created unprecedented unemployment scenarios. Everyone from government agencies to individuals had unemployment problems that needed solving and questions that needed answering. Solid State had mountains of relevant expertise to share with not only their government prospects, but individuals and families as well.
Jack & Bean performed extensive keyword research for Solid State on a monthly basis to come up with a spread of topics across B2G, B2B and B2C sectors of their niche. The intent was to drive a variety of organic traffic mediums to their site.
Solid State began onboarding internal writers shortly after the website launched, so Jack & Bean’s primary role became researching topics and providing SEO briefs to the client’s writing team. We also performed a final editing pass for SEO best practices before articles were published.
Within just 90 days of publishing, we saw an organic traffic increase of over 2100%, which had come to account for almost 90% of their total website traffic!