Provided keyword research and content writing
Increased monthly organic traffic 200% in 6 months
Optimized a large website built on Hubspot CMS
Guided Article Topics with Keyword Research
J.F. Brennan Company had a hefty portfolio of several hundred blog articles when we onboarded them, with largely-positive practices already in-place. One thing they were lacking, however, was strategic, data-driven guidance on article topic selection.
We leveraged our suite of SEO tools to supplement and guide their article topic selection. First, we would perform keyword and audience research upfront whenever possible. We provided optimal outlines, headings and keyword topics to consider for their in-house employee authors. On the tail end, we often analyzed already-written articles for title, heading and other general recommendations, without disrupting the author’s voice.
Our keyword research collaborations led to Brennan’s most recent articles being oriented to topics and keywords that they know readers are searching for and are actually interested in, further bolstering their organic traffic growth.
Provided Article and Press Release Writing
Brennan provided J&B with topics and interviews for new content generation. Paired with our keyword skill sets, our professional writing resulted in polished, SEO-friendly articles.
Due to our writing staff’s extensive experience in PR and news, we have also helped Brennan produce concise, uniform press releases that have successfully generated coverage and backlinks.
Discovered Creative, Out-of-the-Box Organic Opportunities
We gradually discovered a general lack of organic interest in many of the relevant keyword terms for Brennan’s marine construction industry, largely due to the specificity of their niche. This contrasted in comparison to high-volume, low-competition related opportunities that were very relevant – not directly to their potential customers, but as educational resources.
This long tail opportunity, when fully executed, will provide helpful resources related to their industry for educational purposes. The side-benefit will be a dramatic increase in backlinks to these helpful resources, which we’ve dubbed the “Brennan Academy.”
