Rebrand, New WordPress Website & Successful SEO
OoLi Orthodontics of Phoenix, AZ needed to refresh their brand and aging static website. They also desired to provide patients more online resources and conveniences. Lastly, Dr. Park of OoLi aspired to increase the company’s organic traffic towards the goal of growing new business sustainably.
We performed a thorough rebrand of then OoLi Valley Orthodontics including an updated logo, name change (dropping Valley), and full branding guidelines. This translated into updated signage, print collateral and new paint schemes at their office locations in Phoenix and Tempe, the latter office is featured here with the updated logo sign and yellow and gray color scheme.
We also developed a new modern WordPress-based website for OoLi Orthodontics from scratch, replacing their existing static website. The new website was much more professional in feel and incorporated the new branding. It also was completely responsive and much more mobile-friendly.
Towards the company’s goal of online patient tools and convenience, we provided several advanced functionalities through the website. We integrated online patient form signing, real-time consultation scheduling and even the ability for site visitors to live chat with the staff of OoLi Orthodontics.
Lastly, we began an organic SEO effort that led to an increase in organic traffic of over 250% in just a single year. This was accomplished largely from increasing their quality onpage web content, which had the added benefit of creating an expanded set of online resources for both existing and prospective patients. We also increased their web exposure by managing their location listings with Yext, the premiere Digital Knowledge Management platform.