4 Big Benefits of a Small Boutique Marketing Agency

What is a Boutique Marketing Agency?

Many companies find the need to expand their marketing efforts beyond the scope of their own marketing departments. Companies who partner with marketing agencies are able to maximize efficiency and scalability. Primarily, this is because many agencies develop valuable specialization beyond the capabilities of an internal marketing department. While a full-service marketing agency seeks to provide all possible marketing and advertising services to a client, a boutique marketing agency provides a limited and highly specialized set of services.

These boutique marketing agencies focus on certain industries or specialize in their service offerings, allowing them to become subject matter experts. Not only does a boutique marketing agency provide efficiency, they also provide unique insight. Agencies act as strategic consultants, drawing upon knowledge and experience gained through serving other clients facing similar challenges.

marketer standing in front of wall strategizing

Types of Boutique Marketing Agency

A variety of companies fall under the umbrella term of a boutique marketing agency and knowing the different types can help you find your best fit.

Boutique Branding Agency

Branding agencies specialize in developing and designing a brand identity. They work to develop a brand story, logo design, icons, and typography to set apart companies and engage customers and clients. They develop a brand through a cohesive story that promotes recognition by customers and a buy-in through your company’s narrative. 

Creative Agency

Creative agencies are focused on maximizing marketing efforts through content creation. They may offer a variety of creative services such as photography, videography, graphic design, and content writing

Web Agency/Website Design Agency

These agencies focus primarily on the design and development of websites. They work to create not only a functional website, but to drive site traffic, engage visitors, and turn them into clients and customers. 

Digital Marketing Firm

An otherwise full-service marketing agency that may focus on newer, Internet-focused marketing channels to the exclusion of traditional advertising such as TV, print, and radio. 

Interactive Marketing Agency

These agencies focus on event-based marketing campaigns including marketing based through search engines, social media, email campaigns and targeted advertising and promotions. 

analytics from a boutique marketing agency

Now that you understand a few types of boutique agencies, here’s how they can benefit your company!

1) Boutique Agencies Complement Existing Marketing Efforts

Though company marketing directors may fear a transition to working with a new marketing agency, boutique marketing agencies assist current internal capabilities with minimal disruption. Often, companies may fear a lengthy onboarding process or a disruption of existing processes, typically leading marketing departments to hire internally instead of engaging an agency.

Boutique marketing agencies specialize in assessing, strategizing, and developing custom engagement to best benefit their clients. Agencies aim to make the client’s day-to-day simpler by alleviating the burden of certain activities and syncing agency and client processes for a well-implemented marketing strategy. 

2) Boutique Agencies Provide Adaptive, Quality Care

Working with a large marketing firm may seem like a natural choice. They have large teams with established processes to maximize efficiency. While those may seem like advantages, this could work to your company’s detriment. Your company is likely to be one of many and unlikely to receive the attention of their best minds. Unless you are one of their top accounts, you may find your work is being completed by a junior account executive with little experience. While you may be paying a premium for a big name marketing firm, you will not be receiving premium work. 

In contrast, a boutique marketing agency works to serve fewer accounts with greater attention to their clients. These companies work on providing a great deal of personal attention, even from the company’s founders and lead creatives, ensuring a higher quality of service without a higher price tag. 

3) Boutique Agencies Let You Work with Specialized Experts

While a “Jack of all trades,” is often used as a compliment, no one wants to hire “a master of none.” In reality, it’s often not advantageous to hire someone who has dabbled in many skills; rather, it’s best to hire someone who has gained expertise focusing on the job in question.

boutique marketing agency working on computer

Teams at smaller marketing agencies often come from diverse backgrounds with significant experience and a very broad knowledge of marketing in general. With a well-rounded team, they can focus their talent and expertise on a niche industry or service. Teams at boutique marketing agencies are able to provide an expertise that is unobtainable from another agency attempting to offer all solutions to all clients. There simply isn’t enough time in the day to keep up with best practices in every field, especially in the age of the ever-developing internet. You need the insights of someone who has developed subject matter expertise and can deliver results.

4) A Trusted Partner Can Help Solve Any Marketing Problem

For both the agency and the client, a developed working relationship is vital to a successful marketing strategy. Beyond the actual deliverables and strategic insights that a boutique marketing agency may provide, a knowledgeable agent is an invaluable resource to draw from and consult for any marketing challenge. 

While an internal marketing director may be familiar with your company, a project manager at a boutique marketing agency will be familiar with not only your company, but others like it. Project managers and account representatives have worked with marketing directors and business owners in your same position. They can offer advice and solutions based on previous successes and failures and can steer you clear of mistakes and blunders. 

In addition, despite being specialized, boutique marketing agencies are well-connected with other trusted agencies that provide complementary services. In this way, boutique marketing agencies can serve as a reliable point of contact for any potential marketing initiative. 

Boutique marketing agencies provide support and marketing solutions for companies, allowing them to best utilize their time, efforts, and finances.

How to Support Small Businesses for FREE during COVID-19 Pandemic

Small Business Owner Remote Covid 19

Jack & Bean is proud to operate remotely in Phoenix, Arizona. Our team has been based here since our inception in 2016, and we’re committed to providing creative solutions to businesses large and small that are both strategic and innovative. As content marketing experts, we assist businesses of all sizes with content marketing, search engine optimization, web development, branding, and general marketing strategy.

The Importance of Small Businesses

Today, we want to call special attention to the small businesses that keep our economy going. Small businesses are the backbone of Phoenix and the United States. Small businesses employ approximately 1 million Arizonans, support 23.1% of Arizona’s total exports, and pioneer innovative solutions to keep Phoenix moving forward.

Unfortunately, as a result of the COVID-19 pandemic and the ensuing lockdown, small businesses are hurting in Phoenix and around the country. Here at Jack & Bean, we’ve been ordering more takeout to help our favorite restaurants. Also, true to our mission, we have been working with small businesses to optimize their search engine results and provide content marketing solutions to help businesses utilize this time to hit the ground running when the economy restarts! Now is the best time to invest in SEO and content to help your business.

How to Provide Free Support to SMBs: Reviews

One free and powerful way you can support small businesses is by leaving ratings and reviews for them online. Love your neighborhood bar? Leave them a review on TripAdvisor. Have a favorite hairdresser or barber? Go to Yelp and write them something nice. Do you love your local content marketing agency? Review them!

For example, Clutch helps businesses grow by providing independently verified ratings and reviews of B2B service providers in a case study style format.

Clutch Review Jackandbean Pinnacle

In a recent review, the VP of Pinnacle Entertainment Group, Howard McAuliffe, praised our web development work, highlighting our Jack & Bean’s ability to deliver a high-quality product on a set timeline and within budget.

“They were able to meet our budget and timeline, and the quality of the product was great.”

Howard McAuliffe, VP of Pinnacle Entertainment Group

This kind of support is invaluable to us as a local company. We’re incredibly grateful to our satisfied base of SMBs (small and medium-sized businesses) who allow us to provide them content marketing solutions. If you’re interested in joining their ranks, please contact Jack & Bean today!

In the meantime, go review some small businesses – it’s a free way to show your SMB love!

How to Audit Your Digital Marketing Strategy

Digital-marketing-audit

What is a Marketing Audit?

Whether your business is a large, established company or a small organization with limited experience, marketing audits are crucial for sustainable success and continued business growth. I’ve met many business owners and marketing directors actively marketing in Phoenix AZ (where Jack & Bean is located) who have never performed a marketing audit. Like them, you probably perform other kinds of audits – financial audits, security audits – so why not do the same kind of analysis for your marketing strategy?

Marketing Audit Benefits

Is My Marketing Effective?

A marketing audit is an in-depth review of your current marketing strategy to determine what’s working, what isn’t, what can be improved or tried, and help reduce future costs across the board. Below are just a few reasons why these kinds of routine check-ins are vital for your marketing goals in the long run.

1) Ensure your marketing strategy is aligned with your goals

When you perform a marketing audit, you’re looking at all the areas you’ve invested marketing efforts into, giving you a full picture of what your whole marketing strategy looks like. Compare that in-depth understanding with your overall business goals and see how they align. If your goal was to increase the number of leads converted into sales, or increase the number of referrals you get in a month, do the marketing tactics implemented adequately support this goal or should they be reworked for improved success?

2) Determine what isn’t working 

While it might be discouraging to see what areas of your marketing strategy are underperforming, it’s critical for continued growth and success. If a Facebook campaign had little to no return on your investment, why would you want to keep throwing money at it? Gather the data, analyze what went wrong, and try to pinpoint the reason why. You’ll end up with a solid foundation for future ideas of what will work better and specific areas that can be improved upon.

What Doesnt Work Marketing Audit

3) Invest money in what is working

By weeding out the areas that aren’t performing adequately for your company, you’ll free up money and time to invest in what is working. That money you pulled from the lack-luster Facebook campaign in Mesa can then be allocated towards your successful email drip that has been exceeding your desired ROI. Determining what has been successful for your business and investing in those will save you significantly in time and money down the road.

4) Develop new ideas (and improve on your competition’s) 

Performing a marketing audit requires a great deal of research, not just on your company’s metrics, but also on your industry as a whole. Doing this much research is a great way to discover new ideas and tests to implement. For example, if you notice a rental car company running a noteworthy campaign for the keyword “Phoenix AZ car rental,” in a way that you never thought of – geo-fencing Canadian snowbirds during the winter season – you can customize it for your company and goals and see how it performs. For your product/service, how could you similarly implement geographical targeting for a keyword containing a different location? Trying new ideas on a regular basis is the best way to discover an untapped opportunity!

New Ideas For Marketing Audit

5) Understand your market, audience, and local competition better

Any successful marketer can tell you that understanding your market, audience, and competition is a key factor in an effective marketing strategy. By performing a marketing audit, you can determine what your local competitors are doing, whether or not it’s effective at reaching your desired audience, and how your audience reacts to it. Having this knowledge will show you strengths and weaknesses of your competition, and even within your company’s marketing strategy, that you can improve upon to help your business grow.

If your company is interested in performing a marketing audit or is interested in learning more about what a marketing agency can do, let’s talk.