After some discussion with the client coupled with extensive keyword research specfiic to his niche, we crafted a long-term white hat SEO strategy for OoLi Orthodontics that included several phases of focus and our usual signature key SEO components. Although only a portion of this long-term plan has been carried out at the time of this writing, we still can already report dramatic results.
We immediately determined that the current static website content, particularly the company’s braces and Invisalign services, were vastly underrepresented. The website simply needed more professionally written content for its core pages. These large pages would serve the practical purpose of more extensive resources for visitors and prospective patients.
The natural progression of this effort would be that Google would index the popular pages and they would rank for many additional keywords related to that content. With Dr. Park’s expert oversight, we wrote tens of thousands of words across dozens of pages, and turned a few small service pages of just a few hundred words into large organized tiered resources.
We also managed to secure guest blogging opportunities and other high quality backlinks to enhance ooliortho.com’s backlink profile, which was also crucial, since backlinks are the most important ranking factor for organic search results. The Domain Rating as measured by Ahrefs.com tripled from 9 to 27 (out of 100) in on year’s time, confirming that a much stronger backlink profile had indeed been achieved.
To solidify OoLi Orthodontics’ online presence, we utilized Yext to sync the correct business data across all directories and social media, including Google My Business, Yelp, Facebook, and hundreds of others. This was crucial in suppressing and updating incorrect listings after both of OoLi’s offices had changed to new locations and the business and domain names had changed. Jack & Bean is a Yext Certified Partner.
Within just a 12 month period, ooliortho.com also had received nearly three times (257%) the organic traffic it had the period prior to beginning SEO efforts with Jack & Bean. The increase in traffic also resulted in more engagement on a per-visitor level as well. Site visitors spent more time on ooliortho.com and navigated to more pages within the site than the prior 12-month period. This validated the quality and relevance of the professionally written content provided by Jack & Bean.
Through these and many other smaller SEO efforts, it took less than a year for ooliortho.com to go from ranking for around 100 organic keywords to over 800 – that’s eight times the keywords ranking in the top 100 for Google, where they are steadily climbing. A large amount of those rankings have made it to the first page of Google, where almost all clickthroughs occur.
Despite an ever-increasingly crowded industry, where orthodontists are becoming more and more marginalized by cheaper, lower quality alternatives, OoLi Orthodontics is sustaining its business. It now receives a much larger portion of business from organic internet-related inquiries, and remains a satisfied client of Jack & Bean.