Business Content Writing Services
Produce top-tier professional content for any marketing channel. Through collaboration with your company, our professional content writing services convey your expertise and impress your consumers, while retaining your brand’s voice.
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At Jack & Bean, we understand that you are the subject matter expert for your industry. As expert copywriters for any niche, we aim to elevate this expertise and tell your brand story through our professional content writing services. This is particularly important when it comes to your company’s copy – the information about your products and services that your customers use as part of their buying decision process. Your written content must convey the unique voice and differentiation of your business. Your expertise must come across as credible, your facts must be accurate, and your rationale relatable to someone who does not know your product as well as you do. We closely collaborate with you to ensure that your written content both reflects your distinct voice and resonates with your audience.
Our Business Content Writing Process
We don’t just sit down and start writing out of thin air for you. Our professional content writing process includes several fundamental phases before we even reach production. It starts with being assigned a dedicated and skilled writer. Then we explore the intent and usage of your content, and from there brainstorm topics and develop a prioritized roadmap. Next, your writer will source material, which he or she will prefer to draw directly via interviews and discussion with you, the client. Your content writer will combine his or her source material efforts and writing skills to craft a professional content article that is only considered complete once we have your unwavering blessing. We finish it off by ensuring your content is distributed to any relevant channels such as your website or print media.
One Writer to Craft it All: Our Foundation for Content Consistency
One of the keys to our high-quality writing deliverables is our insistence upon assigning as few writers to a company account as possible. This almost always results in one writer per account, although exceptions do occur with massive ongoing content needs or extremely tight deadlines. The general rule of thumb internally for us is: one content writer per client account.
Your company will interact and communicate directly with your writer, and he or she will provide all of your content writing needs. This helps reinforce our goal of creating and maintaining a consistent voice and message across all mediums. This not only helps keep content quality high, but your relationship with a single writer streamlines related discussion, as he or she will become intimately familiar with your business and industry for maximum efficiency and exceptional results.
All of our content writers are exceptionally qualified and experienced in their craft. They all are in-house, native English speakers who hold college degrees in related fields such as English and Journalism. We don’t outsource your content creation overseas—maintaining our high standards of quality starts with keeping it all under one roof. If we have a content writer with background experience related to your industry, they likely will be assigned to your account based on that relevant experience. Between their education and passion for their produced work, you can be confident your writer’s end product will be extraordinary.
Exploring Intent and Content Usage
Before we dive into content writing, we take a step back and discuss your overall content needs and goals. This initial in-depth discussion usually lasts about an hour and will involve a managing partner as well as your content writer. During this meeting we will establish the intent of the content being written and the mediums it will be marketed across. This consultation often reveals challenges not initially considered, such as static copy vs copywriting vs blog content needs, image and video considerations, SEO concerns, and more.
If your content is intended for website usage and if organic rankings are of serious concern, we strongly encourage a separate discussion regarding SEO strategy and potential. If you haven’t considered an active blog component of your site, we will discuss the necessity and ROI of a proper blog, and how it should co-exist with other static website pages and related content. Our writers are skilled in SEO-friendly writing and deployment—your new content will rank organically by nature, but analysis of viable keywords and topics will also be researched beforehand to ensure maximum organic potential and proper expectations. Our professional content development is often just one facet of our extensive ongoing SEO services we provide to clients.
Developing a Content Roadmap
Once the types of content needed have been identified and everyone is confident regarding the intent and scope of your content roadmap, we will then move the discussion towards planning. This begins by thoroughly brainstorming and identifying core topics, distinct pages, and crucial cornerstone pieces. We will then prioritize the order of production of this phase of content pieces.
Depending on your niche, we often will utilize competitor research to ensure our content creation plans are comprehensive. Detailed keyword research can be utilized in this phase if SEO is a core concern with the content, and can drive some of the content direction if appropriate. With the content pages scoped out and prioritized, we then move to source material collection.
Material Drawn Directly from the Source: You
Our writers do not make up content material out of nothing, and although we can research topics in-depth to write about, we prefer to collaborate and involve you and your business during this phase as well. Close collaboration ensures that the final content produced is as accurate and representative of your brand and vision as possible.
Our preferred way to collaborate for source material is through phone interviews and meetings. Our writers facilitate recorded sessions, during which they will guide discussion regarding the next topic(s) to be written about. In essence, you are being interviewed for your own content creation purposes.
These interviews allow us to gather information directly from you in a natural and conversational manner. This lets you, the expert, convey the subject material to us verbally, efficiently, and without having to worry about the end presentation—we’ll handle all of that. We will also guide the discussion and help consider facets that may be overlooked from an inside perspective. We typically begin outlining the article during the call, which helps to ensure all the elements discussed are included.
Another way we can facilitate content development is by spring-boarding off of content sitemaps or individual articles written by clients. Although it’s not as common for us to accept unedited content from clients, it still provides us with a very strong content foundation. We typically recommend the former verbal interview method whenever possible, due to the efficiency and natural depth a conversation allows for, but this alternative method can also be used as supplementary material to a phone interview.
We also can perform in-depth research and utilize other means of sourcing content material. Our writers aim to be well-educated in that specific topic at the end of writing an article, so we will utilize as many avenues as need to ensure we gather accurate and comprehensive information. Regardless of collection method, once armed with our source material, we finally move into content production.
Content Writing Production and Revision
Our content writing almost always begins by returning to the outline begun by our client interviews. We then utilize our recorded conversations to ensure no tidbit is missed, and refer to other sources for material when applicable. From there, our content writer will perform his or her magic and develop a high-quality content piece. If any supplementary content like images, videos or infographics are required, these will be finalized during this phase as well. After internal review, it will then be shown back to you for your criticism and revision. We will make as many rounds of revisions as necessary until you’re proud to call the content yours.
With a completed content piece in-hand, we will then implement that content into whatever channels needed. Most of the time, this is involves us creating a web page to house the article. Luckily, our agency has a strong background in web design and development, so you can rest assured your content will be displayed beautifully and appropriately.
Of course, your website isn’t the only medium you might want content displayed through. We can flow your created content into print media like flyers, brochures, signage, and many other mediums. As a modern digital agency, there’s no content medium we can’t handle.