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Creating Blog / Page Writing Assignments

Creating Blog / Page Writing Assignments

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Overview

  • Create job code in the assignment tracking spreadsheet
  • Create the Asana task
  • Create the job’s TextMetrics page

Job Code Creation

Navigate to the following Google spreadsheet:
https://docs.google.com/spreadsheets/d/1nh_CPARnnpF7ZPxr1E__tLOntEBWg3dC4ic7QswsB0M/edit

Note the most recent job code for that client and create a new one directly after that one. Example: most recent code is OLI-213, create a new one as OLI-214.

If it’s the client’s first writing assignment, start at [code]-100.

If the article/job is intended primarily for organic usage (blog article, keyword research occurred, etc.) put “yes” in column C. Otherwise, put “no” instead.

Add the keyword/topic and the current date to columns D and E. This can be modified later if need be, after OR occurs.

Place the links to Asana and Textmetrics as you complete them in the next steps, in columns F and G, respectively.

Asana Task Creation

Duplicate the client’s specific writing template task if applicable. Otherwise, duplicate the generic “blog: keyword” or “page: keyword” template under the “Templates” section on this project:
https://app.asana.com/0/1187737555974738/list

Move the task to its appropriate client project.

Rename the duplicate task appropriately: {job code} blog/page: keyword, and add the keyword to its subtasks as well. Be sure to add or remove writing stages (subtasks) if the particular assignment necessitates more or fewer stages.

Add a static description/overview of the task and attach any relevant documents and/or links to relevant subtasks – you will usually not add assets in the root task, to avoid confusion if they’re updated. Updated assets will be provided by the team members upon completion of their subtasks, and they will be manually moved by the tasks’ PM to the next phase in need of said assets. 

Assign only the first subtask to the team member responsible (usually OR), and the root task to the PM. Both the root task and the first subtask should have appropriate due dates.

The additional subtasks will typically have due dates, future drafts/links/documents and assignees added only once they’re activated, upon completion of the previous subtask.

You also should notify the active subtask team member (and the PM if relevant) of the now-active status of the task, via Slack.

Record the root assignment link in the assignment tracking spreadsheet:
https://docs.google.com/spreadsheets/d/1nh_CPARnnpF7ZPxr1E__tLOntEBWg3dC4ic7QswsB0M/edit

TextMetrics Page Creation

Login URL

https://app.textmetrics.com/#/app/projects/

Create Textmetrics “page” within the client’s project

From the “Projects” page in Textmetrics, locate the respective client’s project, and create a new page from the menu icon on the right side. If a client folder is confirmed to not exist and this is their first article, create a new project with the following schema:

{CLIENT CODE}: {domain name} ex. OLI: ooliortho.com

All client pages in Textmetrics must be assigned to a client project, for organization at scale. NO ORPHANED PAGES! In the event you accidentally create an orphaned page, it can be assigned to a project on the “Pages” page, via the options dots in the upper-right-hand corner of the respective article/page. Select the “Move to project…” option.

Configure the single Textmetrics page’s settings

Assign the primary keyword

With your page created, you’ll first be prompted to set your primary keyword. This will be the main keyword also defined in the Asana task.
ex. braces with missing teeth

Page Title

This will be identical to the title of the card on Asana:
{job code} blog/page: keyword
ex. OLI-110: braces with missing teeth

Create H1 TBD title

This differs from the Textmetrics page title, which is just for describing the article internally. Create an H1 with a TBD article title, within the content editor of the page. Just make one up.
ex. Can You Get Braces with Missing Teeth?

The “headings” dropdown is in-between the “Styles” and “Font” dropdowns. “Normal” is the default selection.

Link Recording

Textmetrics updates the article link once you’ve saved it, so you have to leave and return to the article, once saved, to get the new updated link. Otherwise, a blank page will be opened and/or the existing article will be overwritten.

Record the article link in the assignment tracking spreadsheet:
https://docs.google.com/spreadsheets/d/1nh_CPARnnpF7ZPxr1E__tLOntEBWg3dC4ic7QswsB0M/edit